SEO a job for the future - if that's what you believe send me some of what you're smoking ~ WHY SEO MATTERS

Tuesday 1 September 2009

SEO a job for the future - if that's what you believe send me some of what you're smoking

Over the past history of the Internet, which is indeed a short one in relative terms, we have come to be told that Search Engine Optimization is the key to success on the Internet. Well, know what, it isn't. I can optimize most sites with a little patience to get you on the first page of google, and it won't make you any more successful than you are today. The Net has evolved, so have the search engines and if you are a professional SEO, my advice is retrain fast as you will soon be out of a job.
The web is a pretty fast moving train, just a few years ago the SEO expert could show visible and obvious results to the hungry market and get suitably appreciation and money. Now with social media it's over. The large social media sites incorporate their own optimization so what is the SEO expert going to do with them?
Well, now that the SEO market is vanishing and the skills needed are pretty basic and can be acquired and implemented over a week-end, the SEO experts are busy changing their business cards to SME - SOCIAL MEDIA EXPERTS. That's it. Let us make a real marketing mess of the social media, let's turn twitter into junk mail - we are already doing a pretty good job at that.
And think of all those others - Facebook, etc etc. Let's market the social media where SEO is dead. That's the current reality.