WHY SEO MATTERS

Let us come back again for one post on the issue of keywords and how fundamentally important they are for getting visibility for your site. If you have forgotten, take a look back at the first posting here on keywords. So it is largely through the search engine indexing your keywords that you appear on thesearch engine and the skill with which you use these keywords also tells in deciding your ranking on the search engine. COming back again to Charlie's major mission to sell plastic cups on-line. We agreed that plastic cups is a great keyword for Charlie. But remember we also discovered on a particular search engine that there were just over 24 300 000 sites mentioning "plastic cups". So we need to be a little more creative with our keywords. Why reinvent the wheel - let's see which site is first on a search engine among the 24 million, then take a look at the page source and actually this is what you will find:
plastic drink cups, plastic tumblers, plastic wine glasses, plastic beer mugs
So this guy has several keywords related to plastic cups. And, Charlie, know what? we should do the same. Some examples: reusable plastic cups, plastic cups for hot drinks, real looking plastic cups, - OK not bad but you have to think of what the surfer could be looking for when looking for plastic cups. If you can't come up with so many ideas (And admittedly plastic cups is not the most inspiring) there are lots of free software around on the web which will give you synonyms for the keyword you are trying to optimize. Take a look here for keyword software and this site contains great free keyword tools to help you as well.

Lesson number five Get aware of the many free tools out there to help you optimize for keywords.