So, we need a plan, Charlie. Ideas? OK, let's look at it this way. Search engines do not find your site, strictly speaking, they are actually more interested in something called 'keywords". For this site selling plastic cups, obviously a lot of our keywords would work on that variation. You see search engines have things called bots, these are just pieces of software that visit all the sites on the Internet and index data from this site. And there are many many things you can do on your site that will give search engines a very clear idea of what your site is all about. And don't forget, Charlie, search engines cannot read pictures or images, they can only read text. After all when you go to a search engine to look for a flight to New York from Buffalo you will probably type in "cheap flights Buffalo New York". You never type in a website, do you? These words you type in are keywords. So if you had them well placed on your site, there is a much better chance of the search engine showing your site to the surfer, get it? Anyway, Charlie, we are jumping the gun, a bit here. We want a plan and keywords will be a fundamentally important part of that plan.
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