WHY SEO MATTERS

There are two fundamental things you have to understand about SEO and always bear this in mind. There is:

on-site optimization, and

off-site optimization.


All this means is that you can do things to your website to make it more search engine friendly (on-site) and you can do things on the web (off-site) to make your site more attractive. Yes, Charlie I understand your confusion, how can you do things on the web to make your site more visible.
Too complicated to go into now in detail, Charlie but let me give you a simple example. If other sites put a link to your site, that is good for you. If it comes from a site that is also selling or talking about plastic cups that is even better for you. Search engines see it this way, each site that links into your site - called an inbound link - the search engine sees as a vote for your site. The more votes you gather the more popular your site.
So Charlie enough for today, tomorrow we are going to make a list of all the things you can do on the web to help your site and when we have done that we will make a list of all the things you can do on your website to get serach engines to like it.
Oh, by the way, Charlie, that planned vacation is not on the SEO plan, you have work to do - a lot of work, Charlie.