WHY SEO MATTERS

Now that we have learned that keywords - the words you choose for search engines to find your site - are fundamental to getting web traffic, I have to issue a word of caution.
Some bright sparks might come up with the clever idea of putting every conceivable keyword which is relevant to the topic on that particular web page. THIS IS AN EXTREMELY BAD IDEA and google and all search engines will punish you. This practice is know as keyword stuffing and when a google bot discovers this on your pages it will get rather angry.
Just like years ago when people used to put keywords in white print on a white page. Those days of fooling the search engines are long past. Below you will see an example of what is known as keyword stuffing.
Take a careful look at this long list and you will see what I mean. Doing this is a total disaster. For a start the search engine also checks the text ont he page to see if these terms appear and if they don't, boy are you in trouble.

Lesson number six Never stuff your pages with keywords