The more one listens to the latest news escaping from google, the more I wonder what the future of search technology will be. Many are already convinced that the original criteria we used to optimize our pages are no longer of interest to an increasingly sophisticated google. For example the idea of the importance of keyword density seems to be fading into the horizon as google's analysis of a site is much more more efficient than a word count and comparing it with the keyword.
Now we hear of google "caffeine" to make its searches more fast and more accurate. It would almost seem as it the concentration in the search engine war is going to be on content - which makes sense. But how will google decide on what is relevant information, how will google rate what is accurate information. Succeeding in doing so will definitely be to the benefit of the google user but will it benefit the website owner?
Wednesday 26 August 2009
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