This may seem a strange question but there are two sides to every coin. My question could be rephrased. Why is it the task of the website owner to ensure his visibility - this makes the web into one great optimization competition with but a few exceptons. Why do we have to do the work to get visibility?
After all, in the world of the written world before we had the electronic word, the content of the book decided its popularity on that great mental seatch engine of the human race. If a book was good it sold itself - see Shakespeare - still selling - see the Bible - still selling. So is ti fair that you be good on the Internet you really have to know the rules of the search engines to get that much desired and essential visibility. Without that you are lost - like it or lump it.
The essentia point I want to make is that you could be the most gifted author in the world, you could be a possibel Nobel Prize candidate - but will that make you visibile on the net, your content alone?
Monday 17 August 2009
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