Should the g00gle algorithm apply to blogs? ~ WHY SEO MATTERS
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Saturday 1 August 2009

Should the g00gle algorithm apply to blogs?


I think it is a generally accepted fact that the number of in-bound links a website has, the more g00gle likes it. De facto, it would seem that g00gle assumes that the number of inbound links reflects the quality of the information contained on a particular webpage. One can plead this case but I believe that in the case of blogs, such an assumption can be very wrong. Without wanting to point to specific examples, I know of a blog page which ranks number 1 in g00gle for a popular search term. The blog actually has a total of three pages! Why number one?
Research by data-mining companies shows that unlike regular commercial websites, blogs generally have a large number of outbound links and a far smaller number proportionally of inbound links. Why? I would hazard a guess that the blogger is more interested in his/her content than a commercial site which is hell bent on getting visibility. So blogs are disadvantaged if we assume that the same algorithm goes for blogs as any other site - I believe it does and g00gle cannot automatically identify what is a blog and what is not.
Some may argue the Internet is a level field and blogs should be seen by search engines in the same way as any other website. Anyway, you can also answer by saying what other criteria can the serach engine use to decide on the quality of content. That is an excellent question and one I cannot answer immediately. But I woudl still claim that the importance of inbound links to blogs can distort the realitity in terms of this being a measure of blog content.

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